May 14, 2025 – Gainesville, FL — Athlete’s Thread, a fully licensed NIL merchandise platform empowering elite college athletes, is proud to announce a special collaboration with 2025 NCAA Men’s Basketball National Champion Alijah Martin of the Florida Gators. This exclusive merchandise drop celebrates Martin’s championship performance—and is available for one week only.
The release features products signed by Martin and designed to commemorate Florida’s historic title run, limited to One Week only. These premium collector’s items will be available exclusively on the Athlete’s Thread platform and will never be restocked.
“This poster dunk is the kind of moment NIL was made for,” said Karthik Shanadi, CEO of Athlete’s Thread. “We’re thrilled to partner with a standout athlete like Alijah Martin to give fans something truly unique—premium, signed memorabilia that celebrates a championship and supports the athlete behind it.”
Founded by proud University of Florida alumni, Athlete’s Thread has deep ties to the Gator community. The company has been named to the UF Gator100 list for seven consecutive years, honoring the fastest-growing Gator-led businesses in the world. Today, Athlete’s Thread supports more than 40,000 student-athletes and 380 Colleges nationwide through its platform.
“The team at Athlete’s Thread continues to push being at the front when it comes to not just some of the best gear in the NIL space, but unique and one-of-a-kind activations with Gator athletes,” said Ben Chase, Director of NIL at the University of Florida. “This opportunity to partner with Alijah on a signature collection is something he’ll remember forever, and our fans will be excited to see. I’m not saying we won a title because Athlete’s Thread sponsored three of our soccer athletes’ trips to the Final Four this year, but I’m sure that helped a little too… haha.”
Athlete’s Thread manages every aspect of the campaign—from product design and athlete support to e-commerce, production, and fulfillment—allowing athletes like Martin to stay focused on their game while engaging fans in meaningful, memorable ways.
The campaign will be supported by a dynamic video launch across social media, email, and digital advertising, designed to drive urgency and highlight the exclusive, time-limited nature of the offer.
The drop goes live May 15, 2025 and ends exactly one week later. Once it’s gone, it’s gone.
Shop the collection here: https://athletesthread.com/collections/alijah-martin-florida-gators-signed-memorabilia-ncaa%C2%AE-march-madness%C2%AE-national-champions
About Athlete’s Thread
Athlete’s Thread is a licensed NIL merchandise platform that partners with top college athletes to create exclusive, limited-run merchandise collections. From concept to customer, Athlete’s Thread handles design, production, fulfillment, and marketing—empowering student-athletes and bringing fans closer to the game.
For media inquiries, please contact:
marketing@athletesthread.com